MTM (Myndigheten för Tillgängliga Medier)

A Communication Concept helping people "read with their ears". MTM wanted to spread the reach of knowledge about their different products and services. We created a concept for movies telling stories about some of the users and their problems and solutions. We do it in three steps: 1. About the persons and the problem. 2. What MTM did/ the person can do for help 3. Conclusion of the case and telling you what you can do to help others with the same problem.
Art Direction, Concept Idea and Movie Directions .

Art Direction, Concept Idea and Movie Directions .

Active Senior Lena

Lena get help to read and becomes a part of the society again after she had a stroke. With a speaking newspaper, we give everyone the opportunity to read.

Movie Stills

Overall Concept Movie

The movies of the Concept is used to explain the entire range of MTMs services and how important this work is for the whole society.

Peter - School Librarian

Peter is helping and inspiring school kids to read. "You get a richer vocabulary however you choose to read"

Movies

4 Movies about easy-to-read Swedish, love the news.